Do you have the right partner for your AI journey?
Axtria is guiding life sciences companies today, helping them seize the opportunities of Generative AI.
Life sciences companies face many questions: What do I want to achieve with GenAI? Is my data ready? How do I maximize ROI?
Axtria is ready to help you answer these questions and more. Our experience with data analytics has led to the innovative products and services that can help you deliver your GenAI strategy.
Explore Axtria’s GenAI leadership in pharmaphorum’s special two-part series
Axtria is featured in a special two-part series in pharmaphorum focused on our leadership in driving value with GenAI. These articles demonstrate our commitment to empowering clients to unlock transformative value with GenAI, reinforcing Axtria’s role as a leader and innovator in life sciences.
Our clients are benefitting: Generative AI Use Cases
When it comes to GenAI, clients appreciate our strategic approach and hands-on delivery in the following areas across multiple use cases.
Sales Operations
Marketing Omnichannel
Business Insights
Patient Support
Clinical
Cross-Functional Collaboration
Sales Operations
Sales Operations
Maximize support to field reps using GenAI. We can easily help sales teams move to robust Q&As and UI-based platforms.
Marketing Omnichannel
Marketing Omnichannel
Create AI and GenAI-enabled ways to transform marketing content supply chains, from content effectiveness insights to concept ideation, MLR optimization to risk evaluation, content modularization, granular tagging, competitor content scoring, and beyond.
Business Insights
Business Insights
Get comprehensive conversational insights and intelligent search engines that help deliver timely and data-driven reports and increase data to speed decision-making.
Patient Support
Patient Support
Leverage multiple insights to improve patient outcomes. See how care companions can offer greater empathetic advice. Comprehensive patient analytics platforms can capture patient services and third-party data sources to provide valuable insights and visualizations. Help brand teams identify at-risk patient cohorts and improve adherence by creating interventions.
Clinical
Clinical
Consume data from a multitude of sources and formats to generate new, medically meaningful content. Accelerate the development of protocols, summarize the progress of a study, generate content for Clinical Study Reports, and allow users to query study-specific information.
Cross-Functional Collaboration
Cross-Functional Collaboration
Scale the benefits of GenAI across teams and leverage Axtria’s years of expertise in data analytics to help you create AI data catalogs, enabling strong query management and an AI coding assistant that quickly reviews code or test codes using natural language.
Your journey is our journey
We are guiding, enabling, and leading clients today on best-in-class journeys that unlock the power of GenAI.
Because we sit at the intersection of theory and execution, Axtria can help you get the most out of Generative AI.
Move from promises to production
Starting your GenAI journey has never been easier with Axtria guiding you every step of the way.
How? By helping you explore, experiment, industrialize, adopt, and monetize products and solutions that work best for you.
Your journey starts in close collaboration with our skilled data scientists and engineers to explore:
- Impactful use cases
- Strong generative-ready databases
- Intertwined GenAI and AI strategies
- Assured generative output quality standards
- Industrialized excellence
Great theory leads to great strategies
Whether you’re in commercialization, field sales, sales ops, marketing ops…an engineer, scientist, or data analyst…let’s collaborate to develop and implement great strategies.
Successful adoption of GenAI delivers across complementary areas:
- Intelligent, conversable agents
- Business-friendly narratives and summaries
- Automatic metadata generation and tagging
- Smart alerts and suggestions
Our products are proven and available today
How would you use GenAI to enhance your data quality? Streamline management and decision-making? Identify market trends and their impact on your customers? Predict customer behavior? Leverage chat-based interfaces?
You can do all this – and much more – with Axtria’s products that are leveraging GenAI today.
Enhance your data quality checks by automating verification processes, ensuring accuracy and consistency in large datasets. These also aid in semantic data type detection, categorizing data elements based on their meaning and context for improved analysis.
Enhance your data quality checks by automating verification processes, ensuring accuracy and consistency in large datasets. These also aid in semantic data type detection, categorizing data elements based on their meaning and context for improved analysis.
Leverage a GenAI chat-based interface, enabling users to automate journey steps through text-to-task functionality and personalize data-prep journey suggestions, empowering users with actionable insights for efficient decision-making.
With GenAI, analyze vast amounts of data, including customer interactions, historical data, market trends, and physician preferences. This robust analysis helps generate personalized and data-driven next best action (NBA) recommendations for field representatives. Axtria CustomerIQ GenAI also creates personalized content for HCPs and other stakeholders, including tailored email messages, educational materials, or targeted presentations. By leveraging AI-generated content, Axtria CustomerIQ can enhance engagement and improve the effectiveness of omnichannel communication strategies.
Use GenAI-driven insights to streamline alignment management, providing real-time recommendations for strategic decisions. With GenAI prompts, home office and field managers can quickly adjust operations to better align with market dynamics. GenAI-enhanced analytics reduce data interpretation time, optimizing resource allocation and deployment strategies for increased productivity in alignment management.
Use GenAI to analyze data to predict customer behavior, optimize campaigns, and create personalized content and recommendations to increase customer engagement and conversions.
Next-gen perspectives: Explore GenAI thought leadership
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Seven Pillars of GenAI for Enterprise-level Value Generation - Published in PharmaPhorum
Today, we live in an age of artificial intelligence (AI); more specifically, the age of generative AI (GenAI). In a recent report, 65% of respondents stated that their organisations are regularly using GenAI, with 75% predicting that GenAI will lead to “significant or disruptive change” in the years ahead.
Report
We’re proud to be recognized for six technologies in the Gartner® Hype Cycle™ for Life Science Commercial Operations, 2024
Case Study
Driving $25 Million Impact with a Data Science and Analytics Center of Excellence
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Turning Pilots Into Production: How to Create, Scale, and Succeed With GenAI - Published in PharmaPhorum
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Navi Chadha on GenAI's Role in Business at MachineCon U.S - Published in YouTube
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Navigating Data Governance in the Age of Generative AI - Published in CareersInfoSecurity
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THINK TANK: Creating Better Rare Disease Patient Support Programs - Published in PM360
Case Study
Transforming Medical Inquiries-Based Insights With Innovative Generative AI Solutions
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Personalised Healthcare for Every Individual, Made Possible With GenAI - Published in Express Computer
Case Study
Revolutionizing Information Access and Decision-Making With Generative AI for a Top 5 Pharma
Article
The Power of Embedding Techniques and Large Language Models for Interactive Data Exploration
Article
75% Cost Savings From Natural Language Processing and Generative AI While Evaluating Patient Experiences
Article
Think Outside the Box: Breaking Boundaries With Large Language Models for Data Segmentation
Article
Generative AI: Bridging the Gap Between Marketing Agencies and Automated Marketing Email Content
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Generative AI: A Game-Changer for Primary Care Physicians - Published in Medical Economics
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Reading the Tea Leaves: New Insights from Gartner® on the Future of Gen AI and the Value it’s Already Adding in Life Sciences
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The Promise of Gen AI Lies in Enhancing Productivity, Analysing Vast Amounts of Data, and Minimising Errors - Published in ETHealthWorld
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Pcquest Features Insights from Manish Mittal on Expectations from Union Budget 2024 - Published in PCQuest
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2024 L&D Trends: AI-Driven Transformation Takes Over the Workplace - Published in People Matters
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Suffering From Gigo? Turn to GRDs Instead, for Better Healthcare Innovations - Published in BioSpectrum
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2024 Tech Trends: Axtria on Evolving Technologies in Healthcare - Published in Dataquest
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AI Revolution In Healthcare: From Diagnoses To Efficiency, The Transformative Journey - Published in Business World
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Transforming Pharma With ChatGPT: Exploring The Future Of Sales, Marketing, And Customer Experience
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Generative AI – Revolutionizing the Future of Technology - Published in PCQuest
Embracing responsible GenAI
GenAI can deliver its promise, but it must be responsible. We’ve created a Responsible GenAI Framework to help you reduce and mitigate risks.
Our Responsible GenAI Framework focuses on key areas:
- Dependability and security
- Accountability and governance
- Humane and equitable
- Transparent and explainable
The skills you need for the journey you deserve
At Axtria, curiosity is in our DNA. That means our zeal for continuous learning is a given. Our Axtria Institute offers upskilling programs that ensure the skills of all Axtrians are second to none.
In fact, we have “ready-to-deploy” GenAI teams comprised of LLM specialists, database developers, app integrators, UI/UX developers, testers, and more who can help you quickly develop and deploy your GenAI journey.