Life sciences strategy consulting services
Life sciences organizations collaborate with us to impact any stage of a company or product life cycle.
Select the product life cycle stage to get a glimpse into the solutions we provide to solve complex business challenges and seize strategic opportunities.
Pre-launch/ clinical
Launch
Scale & management
Loss of exclusivity (LoE)
- Mapping of healthcare ecosystem (payers, providers, patients, and key opinion leaders)
- Competitive insights, predictive risks, and opportunity tracking
- Access to tools to provide payers with outcome measures supported by patient-level simulation
- Establishing a data sourcing strategy and data model
- Brand launch tracking through dashboards that monitor uptake and brand adoption
- Monitoring promotional sensitivity (personal and non-personal promotions)
- Patient journey, specialty pharmacy performance, and hub services tracking to reduce turnaround time
- Monitoring field execution and targeting effectiveness
- Sales and marketing data integration for modeling (marketing mix and omnichannel)
- Sales force strategy assessment and commercial model design that is scalable, supports future indications, and aligns with the varying local market needs
- Recommendations to enhance patient support programs to drive growth
- Scenario analysis and associated LoE impact assessment
- Pre-LoE assessment and planning to design LoE defense strategy to preserve brand equity and patient loyalty
- Post-LoE multichannel promotional, partnership, and pricing strategy
Axtria research hub
White Paper
Driving Omnichannel Transformation with Incentive Compensation
White Paper
Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools
Industry Primer
The Power of Customer Centricity: Building a Customer-Focused Business
Customer success stories
Case Study
Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma
Case Study
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
Case Study