Target the right customers to boost sales: Pharmaceutical segmentation and Targeting
Profile, segment, and target, high-value customers for maximum benefits.
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Axtria’s segmentation and targeting offer
Axtria’s pharmaceutical market Segmentation & Targeting offering allows you to segment customers using customer profiling and 3rd party prescription/patient data. You can identify high-value targets and assign workload with national-level capacity balancing.
Superior data management
Addresses one of the main pain points of data quality in today’s segmentation and targeting process. Provides holistic data management that offers capabilities to transform and aggregate source data in preparation of a data set for analysis.
- Ingestion
- Profiling
- Quality
- Processing
Segmentation design
Identify and profile the customers needed to drive your business. Segment and balance calls based on product priority or segment your market based on HCO and HCP relationships allowing reps to optimize their F2F calls with HCPs who are part of the same hospital system.
- Construct sophisticated customer segments that are internally homogeneous, distinct segments, which respond similarly to market stimulus
- Perform portfolio-based segmentation (based on product priorities)
- Perform affiliation-based segmentation (bottom-up roll-up of HCP data to HCO segments or top-down from HCO’s segments to affiliated HCPs
Segmentation analysis and simulation
Pressure test segmentation designs to verify they support brand objectives.
- Comparative and ad-hoc analysis
- Simulate workload balancing and segmentation scheme changes that affect workload balancing
Customer targeting
Identify the most lucrative customers for the sales team to focus on
- Account for unique market attributes, including structure, competitive situation, and channels
Report creation
Life sciences ready with applicable data models and reporting templates
- Modify or use existing templates to create reports
Personas
Direct users
- Sales Operations: Resource Planning
- Sales Operations: Plan Admin
Capability consumers
- Sales Manager
Customer success stories
Case Study
Enabling Targeted Engagement With Healthcare Professionals Through Digital Affinity-Based Segmentation
Case Study
Improved Targeting and Marketing Through Axtria's Cloud-Based Field Application For Account Management
Case Study
Expand Market Share With Right Customer Targeting
Resources
Webinar
Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach
Even as digital investments increase, the field force remains the primary means of customer engagement for pharma companies and is their biggest promotional investment. As a means of providing ...
Blog
Machine Learning (ML) Driven Segmentation & Targeting Of Physicians
Blog
Implementing a successful global market segmentation & targeting strategy
Blog