Responsive sales incentive compensation plan to motivate and reward the right behaviors and outcomes

Drive commercial excellence with motivated sales force

The role of the sales rep is getting augmented with the infusion of technology that can enable them to be the orchestrators of omnichannel customer engagement. As the life sciences commercial models change, sales incentive compensation management is also evolving to support this evolution while driving the right sales behaviors.

Getting the best out of sales operations requires designing and executing a motivating Incentive Compensation plan strategy. Multiple factors make this plan and execution complex – team size, multiple therapeutic areas/markets/brand teams/vendors, account-based roles, a balance between global and local needs, etc. Despite these complexities, it is paramount to get-it-right to create an engaging and motivated sales force to deliver on the commercial objectives.