Axtria Triggers is a powerful Decision Science engine that analyzes customer information from multiple sources and delivers recommendations directly to the field through integration with Veeva CRM Suggestions. It enables insight-driven decision support in three phases:
The platform makes data-driven insights immediately actionable, and is continuously learning from field execution and associated impact.
Design the triggers: Axtria Triggers provides a modern and intuitive Cloud environment for your users to configure their business rules and algorithms. The integrated framework is completely transparent and supports a “Bring Your Own Model” (BYOM) approach.
Deliver the triggers: With the business rules and algorithms in place, seamless integration with Veeva CRM Suggestions ensures the triggers are delivered directly to the sales representatives within the familiar Veeva iRep application, allowing them to take immediate action.
Continuously Learn: The powerful Decision Science engine is continuously analyzing sales representatives’ actions and the associated impact on business outcomes across a range of commercial datasets. It is continuously learning and is able to adapt the models used to drive greater prescription uplift from your promotional investment.
Align the field to your sales strategy
Sales strategy is a key input when setting up Axtria Triggers. The brands you focus on, the segments you target, your competitive positioning, and the message you take to market are all incorporated. This input is used to build the triggers that is sent to Veeva CRM Suggestions, ensuring the field are executing to your strategy.
Streamlined commercial decision-making from planning to execution
Axtria Triggers is part of the SalesIQ platform, which provides an integrated commercial operations workflow across territory alignment, call planning, incentive compensation, next-best-action, and field performance. The platform makes data-driven insights immediately actionable, increasing overall field productivity and effectiveness.
Empower the field to add value
Axtria Triggers helps to reduce the ramp-up time by continually educating sales representatives with the right messages and reinforcing the brand’s value proposition.
Dynamically respond to changing market conditions
The industry is experiencing greater change than ever before with healthcare consolidation, the rise of digital, a shift from volume-to-value, and a changing regulatory environment. As the market conditions change, Axtria Triggers taps into emerging data sources and delivers dynamic recommendations on the best way to respond.
Deliver a truly multi-channel experience
Axtria Triggers is aware of all promotional activity across channels. Suggestions are made in context of any historical interactions and multi-channel marketing activity, delivering a closed-loop engagement, and ensuring the optimal next-best-action is taken with the Healthcare Professional (HCP).
Continue to adapt and evolve at the speed of your business
The Decision Science engine never sleeps. It will continue to learn from the data it analyzes and optimize the suggestions to drive the best results for your business.
Activate Your Customer Centric Marketing Strategy
The industry is evolving at a quicker pace than ever before. The rise of digital, an increase in customer expectations, and a changing regulatory environment has drastically altered the landscape. The market demands new insights, new approaches, and new ways of thinking. To win in this new environment, companies must prioritize their customers and offer more engaging and personalized marketing messages.
Let Us Show You What Axtria Triggers Can Do For You