Axtria MarketingIQTM is a customer-centric marketing platform that supports commercial organizations in driving greater customer value from their promotional investment. The platform delivers:
Built on modern cloud technology, Axtria MarketingIQ is an enterprise-grade platform to aggregate multi-channel marketing data, generate valuable insights, and drive customer-centric promotional investment decisions.
Integrated omni-channel data management: A central place to on-board new and existing data sources across personal and non-personal marketing channels.
Customer 360° analytics, insights, and planning: Generate powerful customer analytics and insights to inform marketing investment decisions and optimize channel activity.
Real-time customer Interaction Management: Design journeys that enhance customer experience, build brand advocacy, and drive great sales.
Modular design for engaging role-based apps: Empower business users with intuitive self-service capabilities that do not require IT support.
Activate Your Customer-Centric Marketing Strategy
The industry is evolving at a quicker pace than ever before. The rise of digital, an increase in customer expectations, and a changing regulatory environment has drastically altered the landscape. The market demands new insights, new approaches, and new ways of thinking. To win in this new environment, companies must prioritize their customers and offer more engaging and personalized marketing messages.