The Axtria Collective

Navigating hypergrowth, AI-powered field force, data democratization and more.

Three Es of GenAI, driving major impact with data science CoE, Axtria Ignite Webinars, and more.

A guide for impactful omnichannel experiences, a primer on RWE, a new approach to data segmentation, and more.

Gen AI's role in evaluating patient experiences, impact of IRA on RWE, and more.

Dynamic Activity Planning, Gen AI for primary care physicians, insights from ISPOR, and more.

Gen AI brings new value to life sciences, applications of machine learning, AI to improve patient journeys, and more.

Product-driven analytics, precision medicine for women’s health, BI reporting, and more.

Insights from 140+ studies on promotional effectiveness, data as an ally against rare diseases, and more.

Redefining omnichannel success, RWE in clinical trials, promotional blackouts, and more.

Trends shaping 2024, AI hallucinations, dynamic targeting, and more.

Power of productized marketing, generative AI-ready datasets, RWE in clinical trials, and more.

Takeda’s take on healthcare leadership, unraveling data fabric, and insights from Gartner Hype Cycle 2023.

Precision medicines, AI in MedTech, patient centricity, and more.

Omnichannel algorithms, AI-powered analytics, commercial ops in animal health, and more.

Data science revolution, big data for drug development, RWD simulation, and more.

Fundamentals for omnichannel success, trends in RWE, predictive analytics, and more.

Generative AI, evolving sales ops, data visualization and more.

ChatGPT in pharma, future of marketing mix, data lakehouse and more.

10 game-changing trends in life sciences, future of sales, marketing mix modelling and more.

Disruptions in pharma commercial model design, evolving landscape of MedTech, increasing focus on patient-centricity and more.

Discover the AI/ML Trends in the life sciences industry, AI Ops, patient engagement, measuring pharma omnichannel effectiveness, and more.

Discover the latest thought leadership on RWE, pharma field force optimization, and much more.

Discover the latest thought leadership on patient centricity and customer engagement

Axtria’s thought leadership on omnichannel engagement, cloud products, life sciences economy, and lots more.

Axtria’s POV on the Animal Health product launch, perspective on omnichannel programs, and a lot more.

Discover challenges faced by digital therapeutics developers, data challenges in MedTech, and more. Dive right in.

Self-serve technology, balancing autonomy in omnichannel, and pharma’s future. Dive right in.

Discover the latest in customer engagement, integrated products, and more.

How e-commerce impacts the pet sales landscape, how digital transformation impacts patient outcomes, and a lot more.

False Starts Undermine Omnichannel Efforts, A Roadmap for Establishing and Maturing OCM, Trends in a post-COVID world, and more.

AI Accelerating Rare Disease Treatment; Evaluation of Marketing Strategies; Mapping KOLs; A Leader’s Personal Journey of Hope; and a lot more.

How to carve a career in data science and software, an inspirational story from a female leader in STEM, and a lot more.

Winning strategies with AI, key tools used in omnichannel transformations, commercial models adopted by companies for improved patient outcomes, customer-centricity, and profitability, and a lot more.

Stay current on the latest topics, trends, and developments that matter to you. Axtria brings you high-value insights and thought-provoking content that we have curated for your needs.