World-class customer engagements

Next Best Action (NBA) orchestration

Confidently determine the optimal next action to take, driven by AI/ML and rules-based models, formulated from recent activity data combined with a prediction model and simulated outcomes, customized to your business needs.

• Identify the next best action relevant to the given point of a customer’s journey and channel of engagement

Read Blog / How Should A Marketing Mix Analysis Influence The Next Best Actions?

Data hub

Quickly access and onboard any data from any source needed to power the commercial operations of your business. Store the asset for future use, saving time for your business.

• Leveraging a library of pre-built connectors to Life Sciences data sources including warehouses, RDBMS (SAP HANA, SQL Server, Oracle), files, support tools, or external links
• Provides data audit, quality, profiling, and integration

Customer profiling

Gain visibility into segments, clarity into channels valued by customers, bottlenecks disrupting the customer journey, and take action in a timely manner

• Offers search capability to identify a list of customers based on segmentation, priority, relevance, and prescription behaviors

Customer insights

Insights into understanding customers and the market to inform brand launch strategies and achieve improved customer engagement

• Intelligence to understand customer affinity, past interaction success/impact, and channel impact related to sales performance and affiliations to recommend NBX

AI/ML engine

Creates personalized experience using automated and Intelligent recommendations using sophisticated, well-trained AI/ML models.

• AI/ML models based on customer preferences, intent, and behavior to deliver real-time NBX for each customer at a precise moment
• Coordinated messages and interactions across online and offline channels, ensuring campaigns are always relevant

KPI builder

Easy-to-use formula editor for data analysts to create KPI and rules on the go with intuitive drag-and-drop design to include fields and functions on the editor

• Create custom/derived formulas by combining standard functions, operators, pre-defined metrics, table attributes, and constant values

Downstream system integration/activation

Publish final recommendation to downstream CRM, marketing automation software, campaign management, and customer management systems for consumption by customer-facing personnel.

• Provides flexibility to fit into any business eco-system
• Seamless mechanism for delivering suggestions, and receiving feedback on those suggestions

Brand and marketing insights

Gain clarity into channels valued by customers and bottlenecks disrupting the customer journey and assess challenges and opportunities to proactively employ omnichannel actions. In-depth analysis of the market, competitive landscape, and actionable brand insights that helps to build brand strategy and direction

• Provides analysis of Channel Mix and measure campaign effectiveness
• Delivers Insights into brand promotional program success metrics, track engagement lifts, and KPIs

Content AI tagging

Helps to analyze customer interactions among approved content helping derive content affinity

• Match relevant content for selected audiences to find and share relevant content for the next customer engagement