A hyper-targeted channel design mix for a high-engagement customer experience

Channel design & management

The rules of all round customer engagement are forever changing in the life sciences industry. The only constant is the need to tap changing customer preferences and design a data-driven marketing strategy. With the advent of digital channels, companies are adding new virtual channels to their traditional channel design mixes. They are emphasizing a blend of non-personal and virtual interactions and desire to move beyond a multichannel marketing strategy.

This means that the next step from a multichannel promotional strategy is omnichannel customer engagement – a singular omnipresence for each customer. Marketing leaders can leap towards omnichannel marketing by orchestrating a tightly knit responsive and adaptive network of behavior-based designed channels. Axtria’s AI-driven channel design and management analytics solutions harness omnichannel customer and promotions data for unified and actionable intelligence on channel tracking KPIs.