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Insights

Life Sciences industry insights by Axtria

    AI-Fueled NBA Delivers 21% Stronger TRx Performance in Under a Year: A Win for Top Biopharma

    Case Study

    AI-Fueled NBA Delivers 21% Stronger TRx Performance in Under a Year: A Win ...
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    Commercial Data Management For Faster Meaningful Insights

    Infographic

    Commercial Data Management For Faster Meaningful Insights
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    Measure What You Manage

    5 Step Guide

    Measure What You Manage
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    5 Steps to Technology Proofing Your Commercial Operations

    5 Step Guide

    5 Steps to Technology Proofing Your Commercial Operations
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    How Agentic AI is Accelerating Life Sciences Sales Excellence

    Reports

    How Agentic AI is Accelerating Life Sciences Sales Excellence
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    Redefining Commercial Insights with Data Products

    White Paper

    Redefining Commercial Insights with Data Products
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    Data-Driven? Time to be Data-Governed

    Article

    Data-Driven? Time to be Data-Governed
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    Modern Data Architecture: Why Data Fabric is Key to Pharma’s AI Future?

    Article

    Modern Data Architecture: Why Data Fabric is Key to Pharma’s AI Future?
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    Forecasting the Unknown: Why Rare Disease Projections Fail and How to Fix Them

    White Paper

    Forecasting the Unknown: Why Rare Disease Projections Fail and How to Fix ...
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    AI-Powered BRMS and Data Quality

    Infographic

    AI-Powered BRMS and Data Quality
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    Driving Commercial Transformation in the Age of AI

    Podcast

    Driving Commercial Transformation in the Age of AI
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    Insights from Axtria Ignite 2025 - Examining Ambitions vs. Reality of an Omnichannel Strategy

    Reports

    Insights from Axtria Ignite 2025 - Examining Ambitions vs. Reality of an ...
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    Embedded Agentic AI: The New Standard for Life Sciences

    Reports

    Embedded Agentic AI: The New Standard for Life Sciences
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    Agentic Alignment: The AI-Powered Revolution in Territory Design

    Infographic

    Agentic Alignment: The AI-Powered Revolution in Territory Design
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    Powering a Successful Dermatology Brand Launch Through Unified Commercial Data and Analytics

    Case Study

    Powering a Successful Dermatology Brand Launch Through Unified Commercial ...
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    Axtria SalesIQ™ Unlocks Field Excellence for 120+ Reps in Under 3 months

    Case Study

    Axtria SalesIQ™ Unlocks Field Excellence for 120+ Reps in Under 3 months
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    Optimize Resources in Real Time for Improved Efficiency and Agility

    Infographic

    Optimize Resources in Real Time for Improved Efficiency and Agility
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    Leveraging agentic AI and interconnected data for true patient 360

    Reports

    Leveraging agentic AI and interconnected data for true patient 360
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    Reimagining data platforms in the agentic AI era

    Reports

    Reimagining data platforms in the agentic AI era
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    The Agentic AI Revolution in Pharmaceutical Operations

    Reports

    The Agentic AI Revolution in Pharmaceutical Operations
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    Axtria Ignite 2025 Fireside Chat: Charting the Future of Commercialization in an Agentic Era

    Reports

    Axtria Ignite 2025 Fireside Chat: Charting the Future of Commercialization ...
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    Building a Scalable Data Governance Foundation: The Modernization Journey of a Global Pharma

    Case Study

    Building a Scalable Data Governance Foundation: The Modernization Journey ...
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    Executive Insights: Building a Scalable, Purpose-Driven AI Ecosystem Across the Life Sciences Value Chain

    Reports

    Executive Insights: Building a Scalable, Purpose-Driven AI Ecosystem ...
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    Transforming Women's Health: Delivering High Accuracy with AI/ML-Driven Forecasting for Regional Demand Planning

    Case Study

    Transforming Women's Health: Delivering High Accuracy with AI/ML-Driven ...
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    The Role of Agentic AI in going beyond analytics efficiency plays

    Reports

    The Role of Agentic AI in going beyond analytics efficiency plays
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    Insights from Axtria Ignite 2025 - Making AI Matter: Unlocking Business Value in Life Sciences

    Reports

    Insights from Axtria Ignite 2025 - Making AI Matter: Unlocking Business ...
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    Achieving Scalable Contracting Analytics with Axtria’s DataMAx™

    Case Study

    Achieving Scalable Contracting Analytics with Axtria’s DataMAx™
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    From Data Silos to Real-Time Insights: A Success Story with Axtria DataMAx™

    Case Study

    From Data Silos to Real-Time Insights: A Success Story with Axtria DataMAx™
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    Unlocking Clinical Insights with Generative AI

    White Paper

    Unlocking Clinical Insights with Generative AI
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    Enabling Human-agent Collaboration To Revolutionize Commercial Analytics

    Reports

    Enabling Human-agent Collaboration To Revolutionize Commercial Analytics
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    Driving Commercial Impact Through Omnichannel Excellence

    Infographic

    Driving Commercial Impact Through Omnichannel Excellence
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    Modernizing Data and Governance Across Commercial and R&D: Lessons from a Top Pharma Company

    Article

    Modernizing Data and Governance Across Commercial and R&D: Lessons from a ...
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    Reimagining Field Force Excellence with AI

    Article

    Reimagining Field Force Excellence with AI
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    Beyond Point Forecasts: A Strategic Guide to Scenario Planning and Navigating Uncertainty for Early Pipeline Forecasting

    Reports

    Beyond Point Forecasts: A Strategic Guide to Scenario Planning and ...
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    The Future of Omnichannel Pharma Sales: Moving Beyond NBA to Drive HCP Engagement

    Article

    The Future of Omnichannel Pharma Sales: Moving Beyond NBA to Drive HCP ...
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    Accelerating High-Impact Pharma Launches at Scale with Axtria

    Case Study

    Accelerating High-Impact Pharma Launches at Scale with Axtria
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    How Agentic AI is Powering the Next Generation of Pharma Forecasting

    Article

    How Agentic AI is Powering the Next Generation of Pharma Forecasting
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    From weeks to hours: Driving speed and intelligence in epidemiology-based forecasting with AI agents

    Article

    From weeks to hours: Driving speed and intelligence in epidemiology-based ...
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    Driving the Future of Personalized Patient Care with Tech and AI

    Podcast

    Driving the Future of Personalized Patient Care with Tech and AI
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    From Fragmented Data to a Unified Experience

    Case Study

    From Fragmented Data to a Unified Experience
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    Axtria Ignite 2025: Inspiring Innovations, Building Bonds, And Advancing Life Sciences With AI

    Article

    Axtria Ignite 2025: Inspiring Innovations, Building Bonds, And Advancing ...
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    Marketer’s Paradox: How to Find the Right Method for Omnichannel Marketing Measurement

    Article

    Marketer’s Paradox: How to Find the Right Method for Omnichannel Marketing ...
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    Beyond the Large Language Model Hype: Creating Sustainable Patient Value in an Era of Continuous Generative AI Evolution

    Article

    Beyond the Large Language Model Hype: Creating Sustainable Patient Value ...
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    ISPOR 2025 Decoded: Axtria’s Must-See Insights and Emerging Themes

    Article

    ISPOR 2025 Decoded: Axtria’s Must-See Insights and Emerging Themes
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    Johanna Rossell: Serving Rare Disease Patients with Zero Functional Silos

    Podcast

    Johanna Rossell: Serving Rare Disease Patients with Zero Functional Silos
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    2025 Customer Engagement Planning and Execution Benchmarking Study

    Reports

    2025 Customer Engagement Planning and Execution Benchmarking Study
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    Last-Mile Connectivity for AI-Driven Decision-Making

    Case Study

    Last-Mile Connectivity for AI-Driven Decision-Making
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    The Evolving Real-World Data Ecosystem and New Frontiers in Evidence Generation

    White Paper

    The Evolving Real-World Data Ecosystem and New Frontiers in Evidence ...
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    Harnessing GenAI for Smarter Clinical Trials: Faster, More Accurate Data Extraction

    White Paper

    Harnessing GenAI for Smarter Clinical Trials: Faster, More Accurate Data ...
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    Personalized Diabetes Care with GenAI-Powered Coaching

    Case Study

    Personalized Diabetes Care with GenAI-Powered Coaching
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    Transforming Diabetes Care with AI-Powered Patient Identification

    Case Study

    Transforming Diabetes Care with AI-Powered Patient Identification
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    Long-Term Partnership Helps Advance Real World Evidence in Regulatory and Clinical Decision-Making

    Case Study

    Long-Term Partnership Helps Advance Real World Evidence in Regulatory and ...
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    Accelerating Market Readiness with Integrated Evidence Planning

    Case Study

    Accelerating Market Readiness with Integrated Evidence Planning
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    20% Higher Sales, 20% Lower Costs: How Axtria MarketingIQ™ Maximizes Brand Growth of an Anti-Diabetic Drug

    Case Study

    20% Higher Sales, 20% Lower Costs: How Axtria MarketingIQ™ Maximizes Brand ...
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    AI in Pharma is here; now go back to basics!

    Podcast

    AI in Pharma is here; now go back to basics!
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    10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class

    Infographic

    10 Myths of Custom MMx and Why Axtria MarketingIQ™ is Best-in-Class
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    NexGen Commercial Intelligence: How Generative and Agentic AI are powering Field Force Effectiveness

    Blog

    NexGen Commercial Intelligence: How Generative and Agentic AI are powering ...
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    Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling Software Is Essential for Brand Success

    Article

    Balancing Effort Versus Value: Why On-Demand Marketing Mix Modeling ...
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    Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance Management

    Industry Primer

    Optimizing Sales Excellence: A Comprehensive Guide to Sales Performance ...
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    Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with Real-World Data

    Blog

    Cell & Gene Therapies for Rare Diseases: Unlocking New Possibilities with ...
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    Driving Omnichannel Transformation with Incentive Compensation

    White Paper

    Driving Omnichannel Transformation with Incentive Compensation
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    Commercial Software Products: A Strategic Advantage for Global Capability Centers

    White Paper

    Commercial Software Products: A Strategic Advantage for Global Capability ...
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    GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and Errors

    White Paper

    GenAI-Enabled Automation to Eliminate Clinical Trial Data Bottlenecks and ...
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    30%–50% Faster Clinical Study Reports with Generative Artificial Intelligence-Powered Automation

    White Paper

    30%–50% Faster Clinical Study Reports with Generative Artificial ...
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    AI-Enabled Field Force Effectiveness

    White Paper

    AI-Enabled Field Force Effectiveness
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    Digital Twins: A Fit-for-Purpose Solution to Elevate Clinical Trial Power and Efficiency

    White Paper

    Digital Twins: A Fit-for-Purpose Solution to Elevate Clinical Trial Power ...
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    2024 US Incentive Compensation Benchmarking Study

    Reports

    2024 US Incentive Compensation Benchmarking Study
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    Axtria Leads Frost & Sullivan’s First Pharmaceutical Commercialization Solutions and Services Industry Radar Report

    Reports

    Axtria Leads Frost & Sullivan’s First Pharmaceutical Commercialization ...
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    Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools

    White Paper

    Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx ...
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    Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer Engagement

    Podcast

    Paul Bedard & Jassi Chadha: Reimagining The Future of Pharma Customer ...
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    Breaking Data Silos in Life Sciences with Axtria DataMAx™: A GenAI-Powered Approach for Commercial Data Management

    White Paper

    Breaking Data Silos in Life Sciences with Axtria DataMAx™: A GenAI-Powered ...
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    Global Incentive Compensation: Leveraging Affiliate-Level Data to Power Global Insights

    White Paper

    Global Incentive Compensation: Leveraging Affiliate-Level Data to Power ...
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    Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation

    Article

    Generative AI: Pioneering the Next Frontier in Pharmaceutical Innovation
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    Veterinary Workforce Shortages – A Deeper Dive

    Article

    Veterinary Workforce Shortages – A Deeper Dive
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    Evidence at the Forefront: Why Integrated Evidence Planning is Essential for Biopharma Innovation

    Article

    Evidence at the Forefront: Why Integrated Evidence Planning is Essential ...
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    Revolutionizing Patient Data Management in Pharma: A Patient-Centric Approach

    Webinar

    Revolutionizing Patient Data Management in Pharma: A Patient-Centric ...
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    The Evolution and Future of Integrated Evidence Planning

    White Paper

    The Evolution and Future of Integrated Evidence Planning
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    The Power of Customer Centricity: Building a Customer-Focused Business

    Industry Primer

    The Power of Customer Centricity: Building a Customer-Focused Business
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    Decoding Data Democratization

    Industry Primer

    Decoding Data Democratization
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    Real-World Evidence

    Industry Primer

    Real-World Evidence
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    Data Management: What It Is and Why It’s Important

    Industry Primer

    Data Management: What It Is and Why It’s Important
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    Evidence Generation: Evolution and Future of Integrated Evidence Planning

    Webinar

    Evidence Generation: Evolution and Future of Integrated Evidence Planning
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    What are Digital Marketing Analytics?

    Industry Primer

    What are Digital Marketing Analytics?
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    Winning for Cancer Patients with Purpose and Perseverance

    Podcast

    Winning for Cancer Patients with Purpose and Perseverance
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    Omnichannel Customer Experience

    Industry Primer

    Omnichannel Customer Experience
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    A Complete Guide to Machine Learning

    Industry Primer

    A Complete Guide to Machine Learning
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    Video

    How to Build a MedTech Targeting Plan with Overlapping Field Forces
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    Software-driven Transformation of Promotional Measurement, Planning, and Activation

    Podcast

    Software-driven Transformation of Promotional Measurement, Planning, and ...
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    Building a Commercial Function for Emerging Pharma: Challenges & Learnings

    Podcast

    Building a Commercial Function for Emerging Pharma: Challenges & Learnings
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    Business Intelligence Reporting via Control Charts

    Industry Primer

    Business Intelligence Reporting via Control Charts
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    Importance of AI and Patient Voice in Pharma R&D

    Podcast

    Importance of AI and Patient Voice in Pharma R&D
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    Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value

    Podcast

    Real-World Data in Clinical Trials: Overcoming Challenges to Realize Value
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    Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales

    Blog

    Unveiling the Dynamics: Promotional Blackouts and Their Influence on ...
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    Video

    MLOps for Scale and Efficiency: A Use Case
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    Dynamic Targeting: The Key to Superior Customer Engagement and Improved Brand Reach

    Webinar

    Dynamic Targeting: The Key to Superior Customer Engagement and Improved ...
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    Should Pharma Companies Care About New-to-brand Prescriptions?

    Blog

    Should Pharma Companies Care About New-to-brand Prescriptions?
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    Is Your Life Sciences Commercial Data Ecosystem Up to Par?

    Infographic

    Is Your Life Sciences Commercial Data Ecosystem Up to Par?
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    Data Governance

    Industry Primer

    Data Governance
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    MedTech Modernization

    Infographic

    MedTech Modernization
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    Capitalizing on the Journey of Data to Drive Efficient Business Insights

    Podcast

    Capitalizing on the Journey of Data to Drive Efficient Business Insights
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    Avoidable Pitfalls in Next Best Action Performance

    Infographic

    Avoidable Pitfalls in Next Best Action Performance
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    The Evolution of Insights & Analytics: How to Seize the Moment and Embrace AI

    Podcast

    The Evolution of Insights & Analytics: How to Seize the Moment and Embrace ...
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    Omnichannel Strategy

    Industry Primer

    Omnichannel Strategy
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    Orchestrating Omnichannel Measurement to Enable Outcomes-driven, Personalized Campaigns

    Blog

    Orchestrating Omnichannel Measurement to Enable Outcomes-driven, ...
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    Video

    How to Create a Motivational MedTech Incentive Plan?
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    Building a Global Organization with Local Understanding of Patient Needs at Heart

    Podcast

    Building a Global Organization with Local Understanding of Patient Needs ...
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    Pioneering Patient-Centricity in the Most Innovative Industry

    Podcast

    Pioneering Patient-Centricity in the Most Innovative Industry
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    Video

    How Do You Hold the Field Force Accountable for Givebacks?
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    Orchestrating Omnichannel Measurement Approaches To Enable Outcomes-Driven, Personalized Campaigns

    Webinar

    Orchestrating Omnichannel Measurement Approaches To Enable ...
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    From a rural and humble upbringing to saving patient lives with cell and gene therapy

    Podcast

    From a rural and humble upbringing to saving patient lives with cell and ...
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    Video

    Axtria Annual Party 2023
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    Video

    How Can Animal Health Companies Create Motivational Sales Incentive Plans ...
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    Decoding Marketing Analytics: A Comprehensive Guide

    Industry Primer

    Decoding Marketing Analytics: A Comprehensive Guide
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    Digital Transformation

    Industry Primer

    Digital Transformation
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    Video

    Axtria’s Medical Devices Solutions
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    Predictive Analytics

    Industry Primer

    Predictive Analytics
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    Video

    What does it take to #BeAnAxtrian?
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    Data Visualization

    Industry Primer

    Data Visualization
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    Video

    Real-world Evidence for Label Expansion
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    How Should A Marketing Mix Analysis Influence The Next Best Actions?

    Blog

    How Should A Marketing Mix Analysis Influence The Next Best Actions?
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    AI/ML Trends Taking The Life Sciences Industry By Storm

    Blog

    AI/ML Trends Taking The Life Sciences Industry By Storm
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    AIOps: The Future of Traditional IT Ops

    Blog

    AIOps: The Future of Traditional IT Ops
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    Keeping Omnichannel Marketing Analytics Simple

    Webinar

    Keeping Omnichannel Marketing Analytics Simple
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    What Is The Impact Of IDN Consolidation On The MedTech Sales Function, And How Can It Adapt To The Evolving Healthcare Market?

    Blog

    What Is The Impact Of IDN Consolidation On The MedTech Sales Function, And ...
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    Three Data Analytics Opportunities In Animal Health To Watch Out For

    Blog

    Three Data Analytics Opportunities In Animal Health To Watch Out For
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    Video

    Jassi Chadha's Spotlight Interview at Reuters Events: Pharma 2022 (Nice, ...
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    Video

    Jassi Chadha's Keynote Address at Reuters Pharma 2022
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    The Future Of MedTech Sales - Embracing Hybrid Customer Engagement

    Blog

    The Future Of MedTech Sales - Embracing Hybrid Customer Engagement
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    Laboratory Information Systems: Transforming The Way Medical Device Companies Do Business

    Blog

    Laboratory Information Systems: Transforming The Way Medical Device ...
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    Video

    Spotlight Interview with Prakash Pothamsetti (Principal and BU Leader, ...
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    Transparency and Self-Service: Keys to Data Management Solutions' Success

    Webinar

    Transparency and Self-Service: Keys to Data Management Solutions' Success
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    Video

    National Mother Language Day (US) – 21st Feb
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    Driving Sales Rep Performance With Statistically Defined Incentive Plans

    Blog

    Driving Sales Rep Performance With Statistically Defined Incentive Plans
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    Video

    This is Axtria. This is Carmen.
    Watch Now

    Video

    This is Axtria. This is Amit.
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    Establishing Enterprise-Wide Data Architecture Strategies To Deliver Value

    5 Step Guide

    Establishing Enterprise-Wide Data Architecture Strategies To Deliver Value
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    Why Are Integrated Cloud Products The Future Of Life Sciences?

    Blog

    Why Are Integrated Cloud Products The Future Of Life Sciences?
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    Pathways In Marketing Mix Modeling To Accurately Measure The Impact Of Multichannel Interactions On Sales

    Blog

    Pathways In Marketing Mix Modeling To Accurately Measure The Impact Of ...
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    Enabling Higher Adoption of Applications Among Field Users

    Webinar

    Enabling Higher Adoption of Applications Among Field Users
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    Product Manager in a Startup vs. Large Corporates - NASSCOM: ProductSkills Webinar with Axtria

    Webinar

    Product Manager in a Startup vs. Large Corporates - NASSCOM: ProductSkills ...
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    5 Steps to The Commercial Data & Analytics Checklist For Small & Medium Businesses

    5 Step Guide

    5 Steps to The Commercial Data & Analytics Checklist For Small & Medium ...
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    Digital Transformation For A Top 10 Biopharma With A Next-Generation Commercial Insights Platform

    Infographic

    Digital Transformation For A Top 10 Biopharma With A Next-Generation ...
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    Customer Engagement Planning And Execution – A Survey By Axtria

    Infographic

    Customer Engagement Planning And Execution – A Survey By Axtria
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    Incentive Compensation Benchmarking Study

    Infographic

    Incentive Compensation Benchmarking Study
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    Oncology Challenges and Opportunities

    Infographic

    Oncology Challenges and Opportunities
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    Customer engagement and pharma’s field force future

    Webinar

    Customer engagement and pharma’s field force future
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    Re-calibrate your commercial model for digital-HCP engagement

    Webinar

    Re-calibrate your commercial model for digital-HCP engagement
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    4x Faster Insights with a Marketing Data Hub

    Infographic

    4x Faster Insights with a Marketing Data Hub
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    Enabling 95% Patient Adherence With Rapid Patient Analytics

    Infographic

    Enabling 95% Patient Adherence With Rapid Patient Analytics
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    Use Of AI/ML Techniques In Sales Planning And Operations

    Webinar

    Use Of AI/ML Techniques In Sales Planning And Operations
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    Application of Analytical Models in Commercial Deployment and Operations: Current State and Evolving Industry Trends

    Webinar

    Application of Analytical Models in Commercial Deployment and Operations: ...
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    Improving Targeting And Call Plans With Inclusion Of Managed Care And Health System Considerations

    Webinar

    Improving Targeting And Call Plans With Inclusion Of Managed Care And ...
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    Address key challenges while designing incentive plans for Multi-Indication Brands

    Webinar

    Address key challenges while designing incentive plans for ...
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    Transforming the Roster Management Process to Analytically Evaluate Territory Vacancies

    Webinar

    Transforming the Roster Management Process to Analytically Evaluate ...
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    5 Steps To Enable Outcome Driven Self-Service Business Intelligence

    5 Step Guide

    5 Steps To Enable Outcome Driven Self-Service Business Intelligence
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    Incentivize For Success In A Dynamic Market Environment

    5 Step Guide

    Incentivize For Success In A Dynamic Market Environment
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    5 Steps to Activate Your Customer Centric Marketing Strategy

    5 Step Guide

    5 Steps to Activate Your Customer Centric Marketing Strategy
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    5 Questions To Ask Your Territory Alignment Vendor

    5 Step Guide

    5 Questions To Ask Your Territory Alignment Vendor
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    5 Steps To Market Proof Your Promotional Investment

    5 Step Guide

    5 Steps To Market Proof Your Promotional Investment
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    5 Steps To A Single Source Of Truth With Master Data Management

    5 Step Guide

    5 Steps To A Single Source Of Truth With Master Data Management
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    Future-Proof Your Commercial Analytics

    5 Step Guide

    Future-Proof Your Commercial Analytics
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    5 Steps to Optimizing Pharma Commercial Models

    5 Step Guide

    5 Steps to Optimizing Pharma Commercial Models
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