4P Touchpoints

Improve provider engagement to drive better health outcomes
Technology and domain expertise
Partnering of the 4 PS to drive better health outcomes
Bringing the right content to the right profile and tapping the right channel to enable a seamless customer 360 experience


Pharmaceutical
company
- Field Excellence
- NPP Interactions
- Seminars
- Patient Engagement
- Advocacy Groups
- Digital
Providers
Policy makers
Payer
Patient


Pharmaceutical
company
- Field Excellence
- NPP Interactions
- Seminars
- Patient Engagement
- Advocacy Groups
- Digital
Providers
Policy makers
Payer
Patient
4P Touchpoints


Pharmaceutical
company
- MSL Interactions
- Patient Support Programs
- Adverse Events Reports
- RWE/HEOR
- Clinical
Providers
Policy makers
Payer
Patient
4P Touchpoints
UNIFIED | PERSONALISED | INTEGRATED
Channels
-
Social
-
Live Chat
-
Web
-
Virtual
-
Chatbot
-
Call
-
Mobie
-
Email
-
Sales Rep
-
MSL
-
CC Agent
-
SCG
Solution
- Syndicated data
- Non-syndicated data
- Sales CRM
- Medical CRM
- Therapy area data CMS
- Content management
- Targeted support content
- Personalization
- Data platform
- Omnichannel data hub
- Analytics & insights
Channels
Solution

Syndicated data

Non-syndicated data

Sales CRM

Medical CRM

Therapy area data CMS

Content management

Targeted support content

Personalization

Data platform

Omnichannel data hub

Analytics & insights

Omnichannel landscape services for 3600 customer engagement

Customer Data Platform
- Identity Management
- Journey analysis and mapping
- Trigger orchestration
- Single customer view

Omnichannel Data Hub
- Vendor management
- Consent management
- Data integration
- Unification

Customer 360 Analytics
- Customer LTV
- Channel cadence
- CARE score
- Payer score
- Customer 360 dashboards

Omnichannel Decision Engine
- Prioritization
- Business Rules engine
- AI ML algorithms
- A/B Testing