The pharmaceutical industry is undergoing a significant transformation, shifting away from the product centric focus on blockbuster drugs to a more value-driven approach based, increasingly, on specialty medicines and patient outcomes. Competing in this environment requires a fresh approach that goes beyond traditional sales and marketing practices. The mindset must shift from widespread brand targeting to one that is highly specific and seeks to provide measurable value to payers, providers, and patients.
Commercial leaders need insight more than ever. They need to be able to make business decisions with confidence and demonstrate measurable outcomes from their investments. The role of data, technology, and reliance on IT as a partner, has never been more significant.
We partner with pharmaceutical and biotech companies to address a broad range of commercial challenges, such as the commercialization of new products, maximizing revenues of existing brands, and increasing sales force effectiveness. We do this with a unique blend of Decision Science, Commercial Operations, and Cloud Information Management capabilities.
Commercial Model Design: Take a data-driven approach to defining an integrated sales force strategy. Learn More
Marketing Analytics: Optimize your marketing mix to drive maximum revenues and profits from your promotional investment. Learn More
Managed Market Analytics: Leverage data insight to position the right coverage, formulary status, pricing, and terms that drive optimum market access.
Patient Analytics: Tap into the wealth of emerging data sources to get closer to the patient, understand their journey, and measure outcomes.
Digital Analytics: Understand the behavior of your customers across digital channels and engage them with context. Learn More
Health Economics and Outcomes Research (HEOR) Analytics: Evaluate the economics of a given treatment and quantify the associated outcomes. Learn More
Axtria SalesIQ: Provides an integrated, end-to-end Commercial Operations platform in the Cloud. Learn More
Territory Alignment: Optimize the alignment of your field teams to drive sales productivity. Learn More
Multi-channel Call Planning: Target the right customer, at the right time, with the right message over the right channel. Learn More
Incentive Compensation: Motivate the right behaviors to drive your sales strategy. Learn More
Field Reporting: Deliver real-time insights across every aspect of field performance. Learn More
Cloud Data Management: Seamlessly onboard, process, and integrate new data sources without technology constraint. Learn More
Cloud Master Data Management (MDM): Establish a single source of truth for business critical data such as customer, patient, and product. Learn More
Cloud Business Intelligence: Put engaging insights in the hands of your users across every aspect of commercial operations. Learn More
Big Data Framework: Explore and experiment with new and emerging industry datasets without constraint. Learn More
Axtria Research Institute
The Axtria Research Institute has a dedicated focus on innovation and thought-leadership across the pharmaceutical and biotech industry. With 30+ industry principals who have more than 15 years of life sciences experience, the institute delivers a range of white papers, practitioner guides, and benchmarking surveys. All of the latest content can be found on the Axtria Research Hub.
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