Consumer Health

Uncover effective consumer health
solutions, identify growth opportunities, and
develop winning strategies with data and AI.

Drive commercial excellence in a complex Med Tech landscape

The global consumer health industry is undergoing rapid transformation, driven by a growing emphasis on self-care, the rise of health-monitoring technologies, expanding e-commerce, and policy support for preventive care.

To stay competitive in this dynamic market, you need to harness big data, analytics, and AI to evaluate brand performance, micro-target consumers and physicians, scale globally while tailoring to local needs, and fine-tune multichannel promotional strategies. Our consumer health capabilities enable you to develop impactful health solutions, and uncover new growth opportunities to drive sustained growth.

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Adopt a holistic marketing
framework for planning and evaluation

Strategic Guidance and Consulting

Conduct market and portfolio assessments to define launch sequencing, channel mix, KPI alignment, and more—ensuring analytics-driven strategies translate into measurable commercial outcomes.

Customer Insights and Targeting

Use enriched HCP and patient profiles, predictive propensity modeling, and dynamic segmentation to prioritize high-value customers and refine engagement as market conditions evolve.

Tactical Implementation and Analytics

Deploy omnichannel campaigns using A/B testing, uplift modeling, and closed-loop feedback to optimize messaging, measure engagement lift, and continuously improve campaign performance.

Marketing Data Hub for Robust Data Management

Centralize and harmonize structured and unstructured data in a compliant data lake, enforce governance controls, and enable self-service access for rapid analytics.

Marketing Planning and Strategic Analytics

Build demand-forecasting, budget-allocation, and media-attribution models to simulate scenarios, optimize ROI, and stress-test launch plans under varying market conditions.

Monitoring and Reporting

Track launch milestones, engagement KPIs, market share, and patient adherence using real-time dashboards and address deviations with automated alerts and prescriptive recommendations.

Experience
elevated outcomes

Improve health outcomes with our expertise across multiple geographies, categories, channels, brands, and product life cycles.

Drive accurate sales strategies with our knowledge of structured and unstructured data sources, including internal shipments, syndicated research, consumer household panel, point of sale, and more.

Improve decision-making by leveraging our experience of working with leading technology platforms and visualization tools to enable faster, real-time insights.

Explore our
success stories

From Fragmented Data to a Unified Experience

From Fragmented Data to a Unified Experience Learn more

Last-Mile Connectivity for AI-Driven Decision-Making

Last-Mile Connectivity for AI-Driven Decision-Making Learn more

Axtria SalesIQ™ Propels SK Life Science’s Industry-Leading Sales Team Performance

Axtria SalesIQ™ Propels SK Life Science’s Industry-Leading Sales Team Performance Learn more