What are your digital transformation goals?
Is Digital Transformation just a buzzword and do you want to join the bandwagon OR do you want to create real value?
Infusing digital in commercial models to keep pace with clinical innovation
Digital technology is causing beneficial mutations in the life sciences industry, ushering in a new era of evolution. Data is making it possible! The pace of clinical innovation is accelerating through newer therapies and delivery systems with a record number of regulatory approvals and the time to redefine the commercial models to keep pace is now.
The digital transformation is already rolling. Defining goals to meet real-world digital objectives is critical, or else losing an uphill battle is on the cards!
Building blocks that define goals. Assess your current state!
Great feedback – not real-time
Multi-channel planning
Siloed products
Excel and SQL-based analytics
Traditional data sets
On premise
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Real-time market feedback
Omnichannel customer engagement
End-to-end integrated
AI-enabled analytics
Big data-enabled
Cloud native
Current
Cloud and software technology are enablers
360o data is essential for decisions
Enterprise systems coming together
Innovation is constant
Customer engagement is omnichannel
Future
Digital is a culture
Evidence-driven transformation
Systems adaptive to stimulus
Innovation is sustainable
Customer is a part of the decision
Axtria’s digital transformation office
Whatever the current state of digital evolution, there’s always a ‘what’s next!’
Define vision and goal
Digital Transformation Office (DTO) to
produce a future state roadmap
Create
- A current-state assessment – capabilities and enablers
- Gap analysis by comparing to Axtria’s Digital Transformation framework
- Future-state roadmap and definition of DTO to execute on the vision
Align
Future-state roadmap with business and
technology states and timelines
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Current state
- Candid audit of digital capabilities and enablers
– People 101 for mindset to change
Document current state
- Need for change – customer need, evolution, competition
- What is working well, what isn’t, and why
Evaluate
Requirements and best-practices using Axtria’s framework
Roadmap to create the future state and way forward
- Gaps – current and need
- Current state and to-be state
Future state
Implementation and change management
Socialize and align
- Transparency, communication, outcome
- Hand-hold, scale, consistency of implementation, long-term benefits
Axtria’s digital transformation ecosystem provides the ability to engage as per need!
Intelligent sales planning and operations
- Integrated end-to-end sales operations
- Rep mindset and motivation
- Reporting
Analytics industrialization
- Workbench
- Asset library
- Integration with consuming apps
- Portal
Omni-channel customer experience
- NBA for reps & marketing techs
- Customer (provider, patient, payer) journey mapping and analytics, and channel orchestration.
Data ingestion and onboarding
Quality and processing
Business rules management system
Catalog and lineage
Administration and governance
Information portal
Digital transformation resources
Stakeholder life-changes
Transformation means change! Everyone’s life will change. Our experience helps change management and future normalization.
Playbooks
From changes in data to insights to planning to operations,succinct playbooks help drive transparency to change.
CoEs
Digital transformation CoEs constantly work to calibrateroadmaps and include innovation.
Use case libraries
A crawl-walk-run runbook for data, customer, home office, and sales rep journeys.
Business rules libraries
A ‘drag and drop’ set of business rules helps accelerateoutcomes. Building libraries provides a level of automationto managed services.
Axtria research hub
White Paper
The Future Of The Pharma Commercial Model - Embracing The Customer Experience
Report
The Power Of Digital Technologies In Transforming Clinical Trials
White Paper
Importation Of Drugs Is Back Again On The Pharma Public Policy Table – A Short Commentary
Customer success stories
Case Study
Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma
Case Study
A Custom-Built Hierarchy Management System To Facilitate On-Demand Commercial Analytics And AI/ML Models
Case Study