The days of mass marketing campaigns are over. Exploding data sources, combined with advances in technology, have changed the way organizations engage their customers. These customers demand a personalized experience, where you understand their context, preferences, and next-best-action.
With deep experience in industry data sources and expertise across marketing analytics, Axtria delivers:
Holistic multi-channel marketing framework: Axtria MarketingIQTM provides an end-to-end customer-centric marketing platform to help organizations drive greater sales and profits from their promotional investments.
Experience across traditional and digital data sources: Axtria has deep experience in both traditional and emerging data sources. We deliver an integrated multi-channel view that is clean, complete, and ready to inform promotional investment decisions.
Innovative analytical approaches and methodologies: Axtria has developed innovative analytical approaches that maximizes the return on investment of promotional spend. Our models support increasing complexity, with new stakeholders, growing channels, and market events.
Promotional insights early in the launch cycle: The initial months of a new product launch are critical to long-term success. Axtria’s Short-Cycle method provides early insight into promotional effectiveness with as little as 15 weeks of data.
Next-Best-Action triggers to the field: With masses of data now available on your customer and their journey, Axtria Triggers leverages advanced decision science techniques to analyze behavior and recommend the most effective course of action.
Activate Your Customer-Centric Marketing Strategy
The industry is evolving at a quicker pace than ever before. The rise of digital, an increase in customer expectations, and a changing regulatory environment has drastically altered the landscape. The market demands new insights, new approaches, and new ways of thinking. To win in this new environment, companies must prioritize their customers and offer more engaging and personalized marketing messages.
Let Us Show You What Axtria’s Marketing Analytics Capabilities Can Do For You