Drive impactful marketing decisions
Democratize marketing analytics to achieve strategic performance
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Benefits of unified marketing analytics environment
Drive Frequent Sophisticated Analytics-Led Outcomes Beyond Budgets
Drive greater success by evaluating each marketing touchpoint and its overall business impact
Democratize Marketing Analytics for Resource Optimization
Achieve more with fewer skills using sophisticated models comprising pharma, marketing, and real-world expertise
Prevent Loss of Analytics Knowledge & History
Retain institutional knowledge and collaborate across organizational silos with a central repository
Axtria MarketingIQTM provides
Evaluate
Weigh various factors for your brand's success and bring about sales impact
- Exploratory Data Analysis
- ROI Determination
- Promotion Response Modeling
- Key Driver Analysis
- Sales Attribution
- Channel Attribution
Execute
Implement optimized budget across promotional channels and distinguish sales attributed to brand and marketing efforts
- Budget Optimization
- Omnichannel Marketing
- Market Mix Modeling
Plan
Put the right resources in the right channels and segments through effective planning
- Strategic Planning
- Resource Allocation
- Sales Force Sizing
- Channel Planning
Evaluate
Weigh various factors for your brand's success and bring about sales impact
- Exploratory Data Analysis
- ROI Determination
- Promotion Response Modeling
- Key Driver Analysis
- Sales Attribution
- Channel Attribution
Execute
Implement optimized budget across promotional channels and distinguish sales attributed to brand and marketing efforts
- Budget Optimization
- Omnichannel Marketing
- Market Mix Modeling
Plan
Put the right resources in the right channels and segments through effective planning
- Strategic Planning
- Resource Allocation
- Sales Force Sizing
- Channel Planning
Axtria MarketingIQTM differentiators
Superior Market Mix Modeling Engine
- Effortlessly achieve marketing performance through a unique mix of data mining and budget optimization capabilities
- Leverage the featured modeling techniques and capabilities to reach successful brand outcomes
- Make informed marketing decisions by converting data into actionable business insights
Revolutionizing AI-Led Market Decisions
- Data agnostics – Create significant impact with data coming from multiple sources in various formats
- Make insightful decisions with real-world recommendations offering competitive performance
- Consume and operate with strategic intelligence to innovate new dimensions of business success
Transparency & Configurability
- No black box – Demystify analytical modeling to achieve repeatable outcomes and build an in-house data science practice
- Life Sciences specific real-world modeling – Leverage flexible configurations capability
- Work smart – Reuse the existing models for newer brand initiatives without starting from scratch