Omnichannel-driven customer engagement
Automate and optimize the efficiency of sales and marketing channels, enable omnichannel customer experience, and drive higher revenue.
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The benefits of superior NBX customer engagement
Personalized customer interaction
NBA recommendations leveraging disparate data sets to optimize customer engagement channels
Improved ROI and commercial success
Enhance brand stickiness by intuitively addressing provider needs
Scalability and seamless integration
Integration with downstream CRM systems drives seamless omnichannel execution
Axtria CustomerIQTM provides:
Manage
Manage key data for omnichannel engagement through an omnichannel data hub
Analyze
Identify key customer profiles leveraging quantitative segmentation analysis
Discover
Understand channel affinity and past interactions related to sales performances
Design
Design, model, and orchestrate an omnichannel approach for customer engagement
Publish
Publish final recommendations to CRM for consumption by customer-facing persona
Axtria CustomerIQTM differentiators
Low code self-service operations
Get up and running quickly with minimal technical implementation effort
Superior open AI
Flexibility to interact with or bring your own AI models
Customer-focused data-centric architecture
Life Sciences specific focus on data complexities, regulatory environments, and commercial models
Customer success stories
Case Study
Up To 10% Higher Return On Investment (ROI) From An Omnichannel-Led Digital Engagement For A Top Ten Pharma
Case Study
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
Case Study
Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company
Resources
Industry Primer
The Power of Customer Centricity: Building a Customer-Focused Business
Introduction Customer centricity has emerged as a pivotal strategy for achieving long-term business success. Customers have more buying options and higher expectations, so it is now imperative for ...
Industry Primer
Omnichannel Customer Experience
Infographic
Avoidable Pitfalls in Next Best Action Performance
Industry Primer