Connect marketing analytics to brand activation

Axtria MarketingIQ^TM accelerates marketing mix analysis with AI-driven, self-service models and 200+ configurations that reduce data prep time by 50% and deliver rapid, actionable insights. Its scalable, cloud-native platform lowers total cost of ownership while empowering in-house teams with intuitive tools built specifically for life sciences, minimizing reliance on external consultants.

Axtria MarketingIQ^TM supports channel design and measurement by providing AI-powered models that evaluate channel performance, optimize budget allocation, and identify the most effective promotional mix. The platform enables continuous measurement and refinement of omnichannel strategies with built-in life sciences expertise and real-time, data-driven insights.

Axtria MarketingIQ^TM unifies data from multiple sources—including CRM systems, digital channels, field activities, and third-party platforms—to deliver a comprehensive Customer 360 view. With advanced marketing analytics, MarketingIQ empowers customers to precisely segment their audiences, personalize engagement across email, web, social, and in-person channels, and optimize campaigns in real time to maximize reach, relevance, and ROI.

Axtria MarketingIQ^TM provides advanced tools for campaign planning, execution, and optimization. Its features, such as omnichannel marketing and market mix modeling, enable the implementation of targeted, personalized campaigns across various channels, ensuring the right messages reach the right audiences effectively.