Good decisions start with good data products

    Trustworthy data sets and the right business rules assignments aren’t just nice to have-they’re essential. They help you make reliable decisions and avoid costly errors that could disrupt your strategy or affect patient outcomes.

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    Better inputs. Smarter outcomes.

    Accurate, reliable data products let you focus on what matters—growth. By simplifying complexity and organizing your data, they help you make faster decisions and uncover new opportunities to innovate.

    Generative AI platform that ensures data quality and automates business rules

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    Build reliable, high-quality data products at scale

    Axtria DataMAx™ deliver accurate, consistent, and compliant data products that your business teams can trust. Purpose-built for the life sciences industry, Axtria DataMAx™ addresses the complexities of commercial data by mapping it to critical entities to ensure high fidelity across every use case.

    The platform combines a domain-specific ontological model, robust data quality framework, and an embedded BRMS to automate validation, transformation, and enrichment. This ensures that every data set, whether for analytics (ARD), reporting (RRD), or operational execution (GRD)—is governed, auditable, and ready for consumption.

    Our offerings

    Axtria DataMAx™

    Axtria DataMAx™

    Axtria DataMAx™
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    Data to Insights

    Axtria’s DataMAxTM delivers accurate, consistent, and compliant data products that life sciences teams can trust by mapping complex commercial data to critical business entities. Its domain-specific ontology, robust data quality framework, and embedded BRMS automate validation, transformation, and enrichment to ensure every data set is governed, auditable, and ready for analytics, reporting, or execution.

    Seamless reporting and Faster decisions
    Axtria DataMAx™ for Emerging Pharma

    Axtria DataMAx™ for Emerging Pharma

    Axtria DataMAx™ for Emerging Pharma
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    Data to Insights

    Axtria’s DataMAxTM Emerging Pharma is a plug and play, scalable, enterprise-grade SaaS solution for emerging pharma companies to gain instant access to brand-specific insights helping customer-facing teams to manage sales interactions seamlessly.

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    Business Rules Management System (BRMS)

    Business Rules Management System (BRMS)

    Business Rules Management System (BRMS)
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    Data to Insights

    Axtria DataMAxTM includes a business rules management system (BRMS) that lets users easily create, edit, and test rules specific to their sales force, brand, or market—without needing technical help. It includes pre-built rules for key commercial processes, a visual simulator to see rule impacts, and a GenAI copilot that speeds up updates, making the entire experience fast, flexible, and user-friendly.

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    Data Quality

    Data Quality

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    Data to Insights

    Axtria DataMAxTM includes data quality functionality that empowers users to configure and monitor a wide spectrum of rules, from foundational checks like attribute-level validations and duplicate detection to advanced cross-schema and business context validations. AI/ML-driven capabilities enhance this further by identifying anomalies, learning from historical patterns, and providing self-service insights to ensure ongoing data integrity and trust.

    Selfservice data quality with builtin AI and business context
    Data Products

    Data Products

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    Data to Insights

    Axtria DataMAxTM supports the creation of data products like Analytics Ready Data Sets (ARDs) and Report Ready Data Sets (RRDs), enabling teams to quickly access high-quality, purpose-built data for advanced analytics and reporting.
    This accelerates time to insight, enhances cross-functional collaboration, and empowers customers to make data-driven decisions with confidence.

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    Axtria differentiators

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    Self-service

    Self-service tools to create, test, and apply business rules.

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    Collectively intelligent

    Pharmaceutical-centric centralized data management platform, adept at integrating and harmonizing data from diverse sources.

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    GenAI Driven

    Deploy GenAI for fast and efficient business rules management, data cleansing and error detection across data systems.

    Axtria DataMAxTM Winter Release Notes

    Check out our product release notes to learn about our innovations in action.

    Learn More

    Customer success stories

    Case Study

    Rebuilding The Customer Master Data System To Enhance Business Process And Realize Maximum Benefits

    Case Study

    Unlocking 33% Performance Gains With Commercial Data Management For Top Pharma

    Case Study

    Enabling Faster Go-To-Market With High Performance Data Management