AI-powered brand analytics to unleash brand’s true potential
From launch excellence to maximizing brand performance through AI-powered analytics that unleashes your brand’s true potential.
Leverage AI-powered analytics to predict and proactively act to maximize brand performance
Brand leaders across the life sciences industry are in constant pursuit of analytics solutions to ensure successful product launches and maximize brand performance. As individual physicians become difficult to tap, channels of digital marketing help deliver hyper-personalized messaging and have become the key drivers of customer engagement. All in all, personal, non-personal, influencer-based, and public promotions need to work together cohesively to maximize brand performance.
In such a scenario, success stories will emerge out of being proactive with well-designed and executed marketing strategies that leverage AI/ML-based analytics for overall planning and evaluation to deliver timely insights.
Axtria’s integrated brand performance framework helps form a strong brand strategy throughout the product life cycle
The Axtria ‘brand diagnostics evaluation framework’ helps measure brand performance and provides a custom identification of empirically-validated underlying drivers of brand performance. This collective approach provides deep insights that answer critical business questions and reveals new brand opportunities.
Pre-launch
Launch
Post Launch
- Product positioning
- Messaging/channel preference
- Targeting, reach/frequency
- Patient journey and sales
- Force analytics
- KOL mapping
- Opportunity identification and triggers
- The evaluation of the effectiveness of:
- Targeting, promotion, messaging, and channel
- Adherence/compliance patterns
- Script dynamics/patient journey
- Opportunity/threat identification and triggers
- Closed-loop evaluation of the effectiveness/efficiency and calibration of:Targeting, promotion, messaging, and channel
- Scrip flow patterns, underlying drivers, and program evaluation
- Adherence/compliance patterns, drivers, and program evaluation
Our key offerings
Brand performance
Data-driven analytics across spend, campaigns, channels,territories, regions, and individual sales reps.
Information integration
A comprehensive view of metrics and drivers enablingsingle-version-of-truth breaking down silos.
Performance drivers
AI-powered analytics to help you identify andprioritize actions on the performance drivers.
Data-driven decisions
Enable leadership with data-driven insights and intelligence to take critical decisions.
Scenario planning
Compare scenarios for stronger budget planning and determine the most effective promotional mix at different stages in the life cycle.
Brand diagnostics evaluation framework
Promotion design, resourcing, and allocation; reimbursement/ institutional constraints; and market/macro-economic factors.
Axtria research hub
White Paper
Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools
Report
From Chaos to Cohesion: The Power of Productized Marketing
Webinar
Keeping Omnichannel Marketing Analytics Simple
Customer success stories
Case Study
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
Case Study
Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company
Case Study