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Brand Analytics

Unleash your brand’s true potential with the power of AI.

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Create a winning commercial data and analytics strategy

In Life Sciences , a product launch can determine a company’s future—but inadequate analytics across pre-launch, launch, and post-launch phases can undermine vital commercial decisions. Drawing on our deep industry expertise and advanced technology, we help you develop a comprehensive data and analytics strategy. Unlock the insights you need to ensure a confident market entry and sustained success.

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Make proactive moves to maximize brand performance

Robust analytics are essential for driving successful product launches and measuring and optimizing brand performance in Life Sciences. Our AI/ML-driven solutions deliver timely, actionable insights—identifying empirically validated drivers of performance across the product life cycle. The result is predictive foresight that powers cohesive marketing strategies—personal, non-personal, influencer-led, and public—culminating in a top-of-mind brand fueled by hyper-personalized engagement.

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What do you want to
achieve?

Answer critical business
questions with confidence

Experience
elevated outcomes

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Unified data insights for precise marketing mix optimization.
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Targeted interventions through easy identification of patient access gaps.
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Build confident launch strategies with accurate forecasting and scenario-based planning.

Explore our
success stories

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution Learn more

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company Learn more

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling Learn more

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Strategize better with our insights

White Paper
Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools
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Report
From Chaos to Cohesion: The Power of Productized Marketing
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Webinar
Keeping Omnichannel Marketing Analytics Simple
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Read our latest release notes

Stay up to date and learn about our innovations through our product release notes.

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