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Key Opinion Leaders for Pharmaceutical Companies: How do you Identify the Right Experts for Your Brand?
Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a KOL ...
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Pharma Sales Force Sizing Strategy - Classic Approaches
Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations. This time of the year (late spring, early summer) marks the classic sales force sizing season. Why now ? ...
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MedTech as a Service: How Subscription-Based Selling Will Play a Role in the Future of MedTech
INTRODUCTION For anyone who watches shows or movies on their television or electronic devices, platforms such as Netflix, HBO Max, Disney+, and Apple TV have quickly become the de facto models for ...
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