Continuing our blog series examining a ‘year in the life’ of Sales Strategy and Operations. This time of the year (late spring, early summer) marks the classic sales force sizing season. Why now ? ...

Pharmaceutical companies heavily rely on key opinion leaders (KOLs) to create awareness about drugs and lend credibility to their products amongst the medical community. Hence, developing a KOL ...

The life sciences industry is experiencing a fundamental shift in how sales, marketing, and field operations function. The rapid evolution of customer expectations, digital transformation, and an ...