Sales-force-sizes-and-structures-main

    Sales force size and structure that improve field performance

    Data > AI-based analytics > Customer targets > Sales potential > Sizing & Structure > Field deployment > Business growth

    Sales force sizing and structure (SFSS)

    Life sciences companies of all sizes experiment with various sales force models to ensure field impact and sustained productivity. A concrete sales force strategy helps generate higher sales, detail multiple products, and defend against new competitive product launches.

    By leveraging on the ground implementation and AI//ML-derived scenarios to re-size and structure the sales force, companies can set up a sales organization ready for continued success, and develop and deploy an intelligent selling model that is creative, flexible, maximizes productivity, improves coordination, and minimizes disruption.

    AI/ML-driven solution applications

    Sales-predictability-with-market-forecast-based-sizing-icon

    Sales predictability with market forecast-based sizing

    Higher-conversions-with-business-potential-icon

    Higher conversions with business potential and need-based account prioritization

    Optimized-channel-wise-HCP-interaction-icon

    Optimized channel-wise HCP interaction with scenario-based sizing simulation

    Sales force size and structuring process

    • Icon-Inactive-Data-Assessment (1)-1 Data
      assessment
    • Group-42253 Customer identification & forecasting
    • Group-42268-1 Estimation & sizing
    • Group-42269 Sales force structure design

    Data assessment

    01

    Data assessment
    Group-42274

    Assess data with health checks for gaps and discrepancies

    Massive number of data sources

    02

    Customer identification & forecasting
    Group-42275

    Identify target universe and forecast sales across customer personas

    Estimation & sizing

    03

    Estimation & sizing
    Group-42255

    Estimate benchmark- based workload for target prospects and recommend sizing options

    Sales force structure design

    04

    Sales force structure design
    Group-42278@2x

    Define sales force structure while ensuring balance, target coverage, and frequency

    AI/ML solutions that lead to data-driven decisionsand strong business results

    Granular customer-level data models

    Granular customer-level data models

    Across HCPs, accounts, IDNs, and other customer segments

    Diverse portfolio models

    Diverse portfolio models

    Across therapy areas including consumer health, rare diseases, and specialty pharma.

    Multiple customizable sizing frameworks

    Multiple customizable sizing frameworks

    Across the product life cycle from pre-launch to launch to growth to maintenance to LoE.

    System-level solutioning

    System-level solutioning

    With customizable approaches across therapy, brands, customers, and territories

    AI/ML-enabled

    AI/ML-enabled

    For sales rep calls, team measurement, market access, and more

    Flexible scenario assessment

    Flexible scenario assessment

    Across growth, profitability, sales productivity, and treatment coverage

    Axtria research hub

    White Paper

    Has Traditional Call Planning Passed Its Prime?

    White Paper

    Is It Time To Adjust The Pharma PDE Sales Force Optimization Model?

    White Paper

    Measuring Sales Rep-Physician Relationship Disruption In Sales Force Optimization & Territory Alignment Analyses

    Customer success stories

    Case Study

    Sales Force Reporting Platform For Top 5 Global Life Sciences Organization

    Case Study

    Sales Force Restructuring Strategy For A New Oncology Indication Launch In The US

    Case Study

    Empowering The Sales Force With Fast And Accurate Insights