Sales Force Optimization
Sales force size and structure that improve field performance
Data > AI-based analytics > Customer targets > Sales potential > Sizing & Structure > Field deployment > Business growth
Sales force sizing and structure (SFSS)
Life sciences companies of all sizes experiment with various sales force models to ensure field impact and sustained productivity. A concrete sales force strategy helps generate higher sales, detail multiple products, and defend against new competitive product launches.
By leveraging on the ground implementation and AI//ML-derived scenarios to re-size and structure the sales force, companies can set up a sales organization ready for continued success, and develop and deploy an intelligent selling model that is creative, flexible, maximizes productivity, improves coordination, and minimizes disruption.
AI/ML-driven solution applications
Sales predictability with market forecast-based sizing
Higher conversions with business potential and need-based account prioritization
Optimized channel-wise HCP interaction with scenario-based sizing simulation
Sales force size and structuring process
-
Data
assessment - Customer identification & forecasting
- Estimation & sizing
- Sales force structure design
Data assessment
01
Data assessmentAssess data with health checks for gaps and discrepancies
Massive number of data sources
02
Customer identification & forecastingIdentify target universe and forecast sales across customer personas
Estimation & sizing
03
Estimation & sizingEstimate benchmark- based workload for target prospects and recommend sizing options
Sales force structure design
04
Sales force structure designDefine sales force structure while ensuring balance, target coverage, and frequency
AI/ML solutions that lead to data-driven decisionsand strong business results
Granular customer-level data models
Granular customer-level data models
Across HCPs, accounts, IDNs, and other customer segments
Diverse portfolio models
Diverse portfolio models
Across therapy areas including consumer health, rare diseases, and specialty pharma.
Multiple customizable sizing frameworks
Multiple customizable sizing frameworks
Across the product life cycle from pre-launch to launch to growth to maintenance to LoE.
System-level solutioning
System-level solutioning
With customizable approaches across therapy, brands, customers, and territories
AI/ML-enabled
AI/ML-enabled
For sales rep calls, team measurement, market access, and more
Flexible scenario assessment
Flexible scenario assessment
Across growth, profitability, sales productivity, and treatment coverage
Axtria research hub
White Paper
Measuring Sales Rep-Physician Relationship Disruption In Sales Force Optimization & Territory Alignment Analyses
Customer success stories
Case Study