Sales Analytics
AI-enabled actionable insights for strategic sales excellence
Generate transformational business insights at scale with the right blend of experience, analytics, and integrated technology.
Sales analytics
With changing customer preferences, rise in specialty pharma, and increasing patient focus, pharma sales effectiveness continuously demands a refreshed perspective. In addition, market uncertainties are exposing businesses to unprecedented commercial shocks. To drive commercial success, companies need to adapt to real-world complexities to proactively future-proof commercial strategies.
Axtria’s dynamic, AI/ML-driven optimization algorithms enable sales operations efficiency by harnessing our deep experience in data, technology, and therapy areas.
AI-driven solution applications
Actionable sales insights to understand prescription behavior, drive custom messaging, and drive brand performance.
Increase KOL penetration with predictive intelligence on estimating HCP potential.
Targeted sales strategy for customers likely to drop out in the upcoming cycles.
Sales performance optimizationacross the process
Detailed sales strategy planning for calculated success
- Which Customers?
- Which Customers?
- Which Customers?
Go-to-market Strategy
Sales Force Sizing
- Which Customers?
- Which Customers?
- Which Customers?
Which Customers?
Which Customers?
A proven partner for agility and quality
Integrated solution
AI/ML insights-driven sales ops
Out-of-the-box AI/ML capability
Seamless transition – “One team”
Center of excellence
Solutions offered
Commercial model design
Commercial model design
Account for virtual, physical and phygital channel design, omnichannel, new customers, roles, outcomes, and datasets.
Account level segmentation and targeting
Account level segmentation and targeting
Identify the most robust, actionable, stable, and meaningful customer segments with intelligent segmentation frameworks that can incorporate multiple influences on a prescribing decision.
Promotion response analysis
Promotion response analysis
Fine-tune your promotions strategy and assess marginal ROI with AI/ML-backed analytics to forecast brand performance under different size/structure scenarios and overlapping.
Incentive plan design
Incentive plan design
Motivate sales teams with fair and equitable quotas through goal-setting techniques, capable of revising quotas by quickly changing floor/capping rules and forecast updates.
Territory alignment
Territory alignment
Optimize personnel placement and help sales teams achieve strategic goals, swiftly react to local changes, and ensure equitable territories.
Call planning
Call planning
Equip sales teams with well-designed call plans. Our experts are well-versed in selling challenges, such as multiple stakeholders, selling models, and rule complexities.
Axtria research hub
Blog
Continued Need for Pharmaceutical Economic Analysis of COVID-19 Induced Effects on Drug Demand
Blog
More Evidence of a COVID-19 Induced Accordion Recession Cycle Effect – Why Pharma Companies Should Be Concerned
Customer success stories
Case Study
Data Analytics-driven Roster And Alignment Optimization For A Major Medtech Company
Case Study