Marketing planning and measurement solutions
.Designed to help small and medium businesses (SMBs) and large life sciences organizations meet their marketing strategy imperatives.
Marketing analytics
Life sciences brand leaders are customer-centric and patient-focused. They search for automated predictive solutions to ensure successful product launches, followed by 360-degree customer interaction with targeted messaging across the relevant channels for a wholistic omnichannel approach. Additionally, as face-to-face interactions face roadblocks, customer-preferred digital channels drive customer engagement. All in all, personal, influencer-based, and public promotions need to seamlessly work together across different customer touchpoints to create an omnipresent brand.
AI-driven solution applications
Actionable sales insights to understand prescription behavior, and drive custom messaging and brand performance.
Increase KOL penetration with predictive intelligence on estimating HCP potential.
Targeted sales strategy for customers likely to drop out in the upcoming cycles.
A holistic marketing framework for planning & evaluation
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Strategic guidance and consulting
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Marketing data hub for robust data management
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Customer insights and targeting
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Marketing planning and strategic analytics
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Tactical implementation and analytics
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Monitoring and reporting
Axtria research hub
White Paper
Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools
Blog
Unveiling the Dynamics: Promotional Blackouts and Their Influence on Baseline Sales
Blog
How Should A Marketing Mix Analysis Influence The Next Best Actions?
Customer success stories
Case Study
8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution
Case Study
Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company
Case Study