Managed Markets Analytics, Managed Care Analytics, HEOR

Managed care analytics

Outcomes-oriented policy changes and pricing pressures from overlapping market fragments introduce countless changes in the life sciences managed care ecosystem. These industry forces continuously transform the payer and provider landscape. Managed markets teams are seeking data-driven analytics capabilities to address such market access challenges and requirements.

Deep experience across traditional and emerging market access data sources can feed AI-driven solutions to answer pressing business questions. Axtria’s managed care analytics techniques harness the power of cross-channel data sets to provide ‘where to play’ and ‘how to win’ strategies in a multi-stakeholder model, driving product performance and coverage.

AI/ML-driven solution applications

Predict brand share impact with market access and contracting changes for informed strategies and rebate discussions

Measure the impact of payers on brand performance with multivariate modeling for direct and indirect quantification

Analyze market access scenarios to enable granular plan-level contracting decisions

Axtria’s comprehensive ‘managed care framework’ and performance indicators

Customer groups

Payers

Providers

Patient

Trade

Payer access
Sales performance
Rebates
Claims rejections and reversals

Sales performance
Channel distribution (Hospital/IDN/GPO)
Chargebacks

Copay cards
Vouchers
Rebate programs
Benefit investigations

Wholesale and downstream inventory
Trade SLA compliance

High-impact solutions offered

Managed markets analytics and HEOR

Unveil market complexities with Axtria’s deep domain and strategy consulting expertise in managed markets, and hands-on experience with traditional and emerging datasets in this space.

Managed care spillover

Examine the impact of ‘share of practice’ changes in one category on others. Data from multiple feeds come together into the modelling environment, to help map the managed care landscape for a brand.

Copay elasticity analysis

Drive your product market share by assessing the impact of self and competitor copay by individual plan category, with the help of Axtria’s copay elasticity models.

Deal assessment

Optimize deal performance with a comprehensive evaluation of all the factors that influence a deal. Axtria’s deal assessment framework provides predictive capability for effective negotiations.

Managed care influence analysis

Optimize resource allocation by assessing managed care influence along with other local drivers. With geography profiling for each key driver, the analysis can be performed at a sub national level (varied geography levels).

Payer segmentation

Focus on high value payer segments with Axtria’s segmentation models that help guide ‘where to play’ and ‘how to win’ decisions. Key outputs include actionable segments, opportunities, and action plans.

Axtria research hub

White Paper

Axtria MarketingIQ™ as a Scalable Self-Service Alternative to Custom MMx Tools

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Report

From Chaos to Cohesion: The Power of Productized Marketing

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Webinar

Keeping Omnichannel Marketing Analytics Simple

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Customer success stories

Case Study

8% Jump in Revenue With an Axtria MarketingIQ - based Global Marketing Mix Solution

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Case Study

Marketing Mix Analysis For A Specialty GI Drug Contributed Significant Top-Line Growth For A Top-10 Pharma Company

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Case Study

Maximizing Marketing ROI For A Global Pharma Company Using Market Mix Modeling

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Managed Care Analytics

Optimal brand coverage and performance across managed markets

Managed care analytics

AI/ML-driven solution applications

Predict brand share impact with market access and contracting changes for informed strategies and rebate discussions

Measure the impact of payers on brand performance with multivariate modeling for direct and indirect quantification

Analyze market access scenarios to enable granular plan-level contracting decisions