Futuristic data analytics for strategic decision-making

Commercial model design (CMD) provides a data-driven AI/ML-backed approach towards sales force strategy. It enables life sciences organizations to reach the patients faster, more efficiently, and with the right plan based on therapies and channels.

Practical sales force strategies help generate higher sales, detail multiple products, support new product launches, and defend against new competitive product launches.

To drive commercial success, companies need AI/ML-driven optimization algorithms and deep experience in data, technology, and therapy areas to enable sales operations efficiency.

Marketing analytics capabilities provide integrated marketing mix design and evaluation across personas, channels, and messages.

Design ‘where to play’ and ‘how to win’ strategies in a multi-stakeholder model. Health economics-based AI/ML models account for health value beyond efficacy to ensure portfolio-based innovation and best-in-class outcomes.

AI/ML-driven patient analytics and associated data sources leverage a combination of deductive and inductive logic for solving patient problems.