Axtria MarketingIQ™ is a cloud-based multi channel marketing platform to enable high-impact, customer-centric and profitable campaigns, leveraging efficient operations. The platform comprises next-generation tools and processes to provide for greater efficiency and effectiveness, eventually translating to improved campaign performance and more profitable customers.
Axtria’s Marketing Planning and Budgeting is a flexible and easy-to-use module with rich visualization, facilitating budgetary decisions, channel mix optimization and forecasting analysis. The module allows for simulation of various business scenarios in order to determine the best course of action. The key features include:
Axtria’s Marketing Design and Cross Channel Campaigns is an automated module to help you design appropriate campaigns for engaging the right customers, at the right time and place with appropriate messaging. The key capabilities include:
Axtria’s Marketing Operations module enables quick and cost effective design, execution and management of customer-driven communication strategies across all digital and traditional channels. The key capabilities include:
Axtria’s Marketing Reporting module provides for a mobile-enabled platform for real time monitoring of all campaigns. The tool provides for a multi-dimensional view including 360 degree view of customer, comprehensive view of a campaign across channels and customers, as well as an in-depth view of specific channels. Key capabilities include:
Axtria’s Marketing Measurement and Analysis module helps evaluate the ROI on multiple campaigns and promotional channels. In turn, this facilitates timely and proactive course corrections to your campaigns to ensure the realization of end marketing goals. The capabilities of this module include: