Travel And Hospitality

Data and analytics can create competitive advantage in managing fixed capacity near term and optimizing capacity long term

Demand management is a critical near-term tool in travel and hospitality to maximize revenue and increase profits given fixed short-term capacity, perishable inventory and low variable costs. The internet has transformed sales, marketing and distribution in travel and hospitality, making demand management both more important and more complex. Longer term, capacity must be matched to demand, accounting for economic conditions, competitive dynamics and company strategy.

Axtria combines industry knowledge, advanced analytics and technology to deliver solutions that increase profitability both near term and long term. We help our clients:

• Invest in data that adds value
• Maintain a ‘single version of truth’ across the organization
• Coordinate marketing efforts across media
• Gain customer insights from data on customer behavior before, during and after purchase
• Value product attributes based on customer willingness to pay
• Configure and bundle products personalized to customer needs, considering competitive context, prices and placement
• Assess profitability by channel to fine-tune price and availability across off-line and on-line channels
• Accurately forecast market-level demand and monitor macro-economic drivers
• Optimize capacity across the business cycle
• Design customer loyalty programs to increase share of wallet and improve capacity utilization
• Evaluate and structure partnering opportunities with suppliers to complement product and service offerings