Consumer behaviour is changing dramatically on an everyday basis. An increasingly budget conscious consumer is always looking for cheaper options, while showrooming is at an all-time high. Today’s consumers are better informed, engaged across several channels to decide what they want from where. To compete effectively in this “omni channel” world, retailers need an agile and data driven approach to taking decisions. Many national brands are facing stiff competition from private label and regional brands and a well concerted strategy needs to be developed by the CPG companies to hold onto their brand share and market share
We have the expertise in designing solutions to these challenges, helping retailers leverage unstructured data to get ingenious insights on customer behavior. We are also helping a host of e-commerce companies, apply the best of traditional as well as new age analytics and data science techniques to propel their growth and expansion.
Digital keyword optimization engine for a leading retailer
Customer loyalty program for the largest electronic retailer in the world
Performed Need-Gap analysis for a Fortune 100 retailer in the world
How online advertisements drive offline sales for a major CPG client
Quick tips on how to build a flourishing e-tail business by understanding your customers
What retailers must do now – loyalty based discounting (LBD) at the point of sale