Retail and Business Banking

Retailers face unprecedented pressure on revenue and margins. A data-driven approach to merchandising and demand management can provide competitive advantage

Competition for customers is intense. The recent recession has forced many consumers to prioritize spending. Consumers use web and social media to compare products and find the best price. Retailers must keep a constant focus on both managing cost and attracting customers. They need an in-depth knowledge of customer buying behavior in order to sell the right product to the right customer in the right channel at the right price.

Better Retailing Decisions Supported by Flexible Analytics

At Axtria, we use analytics to help our clients generate customer insights and make better business decisions. Our diagnostic process benchmarks business processes and identifies opportunities to benefit from analytics. We leverage technology to deliver analytics capabilities that create meaningful and sustainable impact. Our framework based, phased implementation helps clients accelerate time to value.

Retailers can access a multitude of data sources including internal sales, marketing and finance data as well as external customer, competitor and market data. Evolving retail industry data standards such as ARTS enable efficient data transfer. The aggregated data is analyzed to understand drivers of customer behavior and sales. This understanding in turn is used to optimize marketing and merchandising efforts. Axtria’s solutions help you realize the value of available data, leading to deeper customer insights and better decisions in merchandising and demand management.

  • Data collection and management
  • Chain, store, channel, and buyer/category performance dashboards

  • Acquisition
  • Retention
  • Growth
  • Multi-channel experience

  • Market competitiveness
  • Demand forecasting
  • Pricing
  • Promotions
  • Targeted advertising
  • Market-mix optimization
  • Demand management
  • CRM intelligence
  • Trade fund management

  • Chain level planning
  • Category management
  • Merchandise buy and allocations
  • Assortment planning & shelf-space utilization
  • Product lifecycle management
  • Markdowns and margins
  • Personalized merchandising

  • Localized assortments
  • Localized pricing
  • Cross-store and channel stock reallocations
  • Coordinated and real-time targeting and promotions across stores, online and mobile channels