The insurance industry faces shifting regulations, changes in distribution, and evolving consumer needs: Analytics can help navigate these changes
Insurers confront a variety of challenges that impact sales, marketing and distribution. For health insurers, the recently passed Health Insurance Reform fundamentally changes the landscape. For life insurers, the critical Baby Boom demographic will transition from wealth accumulation to preservation. For all insurers, distribution remains a challenge given the complexity of channels, direct and indirect.
An unprecedented level of information is available to inform decisions: distribution management systems are improving data capture; ACORD standards are improving consistency and facilitating communication; HEDIS codes help health insurers evaluate performance; providers from D&B to Acxiom supply secondary data.
Our solutions use analytics and technology to isolate the meaningful metrics for managing your business and achieving your objectives. These may include operational metrics to evaluate agent productivity; customer metrics to assess cross-selling opportunities; industry metrics to benchmark performance vs competition; and financial metrics to understand impact on top line revenue and bottom line profitability.
Axtria enables managers to unlock the value of data and improve decision making through the application of analytics to specific issues in sales, distribution, marketing and customer management.