Companies in the consumer goods space confront the challenges of an increasingly global marketplace: Analytics can help firms capture opportunities and improve business performance
The marketplace for consumer goods, from durables to soft goods to CPG, is dynamic and constantly evolving. Successful companies are able to build a portfolio of strong brands. They are highly innovative in bringing to market new products that address ever changing consumer needs.
Consumer goods companies are leaders in customer-centric marketing, and in today’s environment it is critically important to stay close to the customer. Consumers are more knowledgeable and can shop via multiple channels. In many categories they can shop, compare, price and buy products online. They can leave reviews to share their experience with others.
As consumer goods companies learn more about their customers they are collaborating closely with retailing partners. They’re sharing customer, merchandizing, promotion and sales information. Used properly, this data can yield unique customer and market insights. By identifying the highest value customers and effectively reaching these customers through the right mix of channels, companies can grow market share while maintaining margins.
Axtria understands the challenges faced by companies bringing consumer goods to market in today’s global economy. We take a consultative approach that combines industry knowledge, analytics, and cutting edge technology to deliver solutions that help managers make smarter data-driven decisions.
Axtria offers solutions to drive business performance in a range of areas including:
- Trade promotion management
- Pricing management
- Demand planning
- Distribution management
- Account management
- Consumer insight