Marketing Analytics

Drive greater sales and profits from your promotional investment

The days of mass marketing campaigns are over. Exploding data sources, combined with advances in technology, have changed the way organizations engage their customers. These customers demand a personalized experience, where you understand their context, preferences and next-best-action.

With deep experience in industry data sources and expertise across marketing analytics, Axtria delivers:

  • Holistic multichannel marketing framework
  • Experience across traditional and digital data sources
  • Innovative analytical approaches and methodologies
  • Promotional insights early in the launch cycle
  • Next-Best-Action triggers to the field

MARKETING ANALYTICS CAPABILITIES

Holistic Multichannel Marketing Framework:  Axtria MarketingIQTM  provides an end-to-end campaign planning and automation capability to help organizations drive greater sales and profits from their promotional investments.

  • Integrated multi-channel data management
  • Advanced strategic and tactical marketing analytics
  • Campaign planning and optimization
  • Real-time triggers to capitalize on opportunity/risk
  • Artificial intelligence driven campaign automation

Holistic Multichannel Marketing Framework:  Axtria MarketingIQTM  provides an end-to-end campaign planning and automation capability to help organizations drive greater sales and profits from their promotional investments.

  • Integrated multi-channel data management
  • Advanced strategic and tactical marketing analytics
  • Campaign planning and optimization
  • Real-time triggers to capitalize on opportunity/risk
  • Artificial intelligence driven campaign automation

Experience across traditional and digital data sources: Axtria has deep experience in both traditional and emerging data sources. We deliver an integrated multichannel view that is clean, complete and ready to inform promotional investment decisions.

  • Ability to collect data across 40+ channel partners
  • Pre-built connectors and industry data models
  • Realtime access in the cloud
  • Comprehensive data dictionary including processing rules
  • Enterprise-grade data quality and enrichment processes

Innovative analytical approaches and methodologies: Axtria has developed innovative analytical approaches that maximizes the return on investment of promotional spend. Our models support increasing complexity, with new stakeholders, growing channels and market events.

  • Make complex decisions more quickly
  • Tailor approaches to campaign and product characteristics
  • Incorporate multi-stakeholder and multi-channel effects
  • Create a culture of continuous experimentation
  • Test new ideas, analyze results and implement fast

Promotional insights early in the launch cycle: The initial months of a brand launch are critical to long-term success. Axtria’s Short-Cycle method provides early insight into promotional effectiveness with as little as 15 weeks of data.

  • Provide early insight into promotional effectiveness
  • Requires 15 weeks rather than 8-12 months of data
  • Overcome precision issues with early lifecycle data
  • Adapt and inform future investment decisions
  • Drive message effectiveness and targeting efficiency

Next-Best-Action triggers to the field: With masses of data now available on your customer and their journey, Axtria Triggers leverages advanced decision science techniques to analyze behavior and recommend the most effective course of action to take.

  • Leverages advanced decision science algorithms
  • Suggest next-best-action to take with customer
  • Prioritized list with notable opportunities and threats
  • Flexible cloud-based architecture to configure rules
  • Pre-integrated into CRM solutions (Veeva)

AXTRIA INSIGHTS

Let Us Show You What Axtria’s Marketing Analytics Capabilities Can Do For You