David Wood

David Wood, PhD

Sr. Principal

David brings more than 25 years of experience in mathematical modeling of business problems. As a Sr. Vice President at marketRx, he did significant work in all forms of sales and marketing optimization in the health care, pharmaceuticals, and managed care industries, with scores of engagements including sales and marketing structure, site location, and multi-channel marketing. He led the primary analytics teams for some of the largest pharmaceutical mergers of the last decade.

Prior to marketRx, David served as Executive Director for Strategic Planning Consulting at Health Products Research (now part of inVentiv Health). In addition, David has done substantial work in the development of Yield Management for the commercial airline industry (at Sabre Decision Technologies), and has worked in finance, energy and natural resource economics issues.