We help marketers align resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration. Our “Marketing Operations” module within the Axtria MarketingIQ™ platform combines relevant process, technology and skills to bring the work of those who plan campaigns and those who execute them together into a single collaborative environment. The campaigns are set up in a structured hierarchical format to enable easy workflow management. Detailed communication plans are laid out to clarify roles and accountability. A set of pre-defined reports can be leveraged to assess the health of various programs on several parameters such as milestones, performance, spend, resource utilization, compliance, etc. The platform provides for a multi-wave, cross-channel campaign management application that can accommodate multiple customer contact strategies supporting various messages, channels, frequencies, and intervals for a given campaign.
The module boosts the effectiveness of cross channel programs and improves collaboration between marketing teams. It enables marketing teams to spend more time on creative and strategic work and less on managerial administration.