Our forecasting solution consists of an array of methodologies and techniques to forecast products based on their stage in the product lifecycle and associated goal. Our forecasting models have the ability to combine multiple datasets including primary research data, customer flow data, and sales data to build robust and accurate models. The forecasting methods in our arsenal include:
Axtria’s “Marketing Planning and Budgeting” module includes a series of custom utilities to help internalize the capability and allow our customers to run custom “what-if” scenarios at the click of a button. These tools provide an in-built list of specific drivers, constraints and parameters that can be leveraged to perform a rigorous sensitivity analysis. The end result is a forecasting process that enables organizations to create, compare and adjust forecasts on a continuous basis.