Marketers today are being challenged with the uncompromising realities of the new digital world. The Digital and Social Media Analytics CoE at Axtria brings together a menu of services and solutions in this space. Our offerings include:
We bring significant experience in the latest technologies to be able to mine the wealth of digital and social media data and combine it with rigorous analytical techniques to generate valuable insights. Our team has helped implement strategic Digital Marketing services in multiple industries.
Axtria’s “Marketing Reporting” module with in-built KPIs brings together an incredible combination of digital experience, statistical expertise, and cutting edge technology. Hosted on the cloud, the application provides for an integrated view of the customer across various online and offline channels, while leveraging an in-built library of metrics. The application provides the flexibility to customize the KPIs, as well as alerts and notifications to specific business situation / imperatives.