Engage customers with an optimal mix and efficient operations
Traditional approach to marketing has focused on delivery of tactics, without much attention paid to managing the customer experience, leading to uncoordinated and/or even over messaging to the customers. Axtria is working with clients to design and implement a customer centric approach to marketing. This approach helps ensure a better customer experience and eventually translates into improved campaign performance.
Today’s marketing executives must achieve revenue targets that continue to grow, with marketing budgets that consistently shrink. Our analytics solutions increase the efficiency and effectiveness of your efforts. We leverage the breadth of available customer data to provide insights that help you make better marketing decisions:
Axtria’s CRM solutions provide for a transparent, integrated and holistic framework, including elements of people, process, technology, and culture to accelerate our client’s relationship marketing journey. We do this with an eye towards constantly improving the ROI of marketing and sales efforts, through data and analytics. Axtria MarketingIQ™ platform provides a comprehensive framework for effective promotion execution and management. It includes the tools and processes for making fact-based decisions, while balancing macro and micro level information.
Axtria offers a suite of Marketing Management solutions:
Optimally allocate your valuable sales and marketing resources across all channels of promotion to maximize your returns.
Evaluate or predict the ROI on your investments and minimize your risks / costs.
Identify opportunities and threats in order to plan out your marketing strategy.
Forecast all along your product lifecycle, using the latest tools and methodologies.
Translate strategy into action with a robust and disciplined approach.
Strategize your digital marketing initiatives and improve effectiveness of multi-channel marketing spend.
Advanced Reporting and visualization
Get timely and actionable reports based on insightful metrics that support strategic and tactical decisions.
Learn more about Axtria Marketing Solutions