At Axtria, we work with our clients to help attract more valuable customers with smarter and actionable analytics. We combine massive volumes of data assets to create powerful predictive and descriptive models to segment prospects. Axtria teams are well versed with several segmentation techniques such as clustering methodologies, latent class methods, rule based algorithms, primary research, etc. Often, we have used a combination of two or more of such approaches for coming up with the segmentation.
The “Data Enrichment” module within our Axtria DataMAx provides an easy to use, web-based tool to uncover customer relationships / networks in order to identify and quantify influence. DataMAx also provides the ability to gather field intelligence and combine it with other data assets to build strong customer profiles.